Food Trucks, Staying Relevant, and Customer Loyalty


ottawa food trucks

With regards to staying relevant, you need to know where to plant your flag. Many people effortlessly live in cool, to be the first to recognize trends and earning reputations as innovative early adopters. Think about early social media evangelists or perhaps the first person you knew with an iPod.

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Then there are those who come late to the party, trying with all their might to milk the past drop out of your idea.


food trucks ottawa
There's a big buzz going around food circles in regards to the LA Food Truck phenomenon and whether or not it's really a waning trend. Food trucks are not new- from sandwiches to tacos, they've been beeping La Cucaracha upon entering parking lots for decades.



But chef Roy Choi, founder of the Kogi truck, put a new element of cool to the rolling restaurant world as he took the Taco Truck concept (a staple about the West Coast), and place a Korean twist onto it. (Korean style beef tacos... complete and total YUM!)



His business brilliantly uses Twitter, to announce where they'll be next and crowds form every day for their fix. The Kogi truck not merely features a huge following, but quite a bit of other foodies are copying his every move (The Grilled Cheese Truck is quite the rage in LA amongst others). The creativity is awesome... but are way too many food trucks spoiling the soup?



So that leads us back to the main topic of staying cool, relevant, and building loyalty together with your customers. When you're on the forefront of a trend, doing everything you love, it's pure joy. But suddenly you've got take out chains like Jack in the Box launching fleets of food trucks, diluting the spirit of the movement.



Whether you're driving a food truck or selling consulting services, your skill to face out is the thing that could keep you surface of mind.



Listed here are 3 tips to stay relevant, innovative, and #1 in your customers' eyes.



1. Always Keep watch for the Opportunities The cool person's credo is to keep an eye out for where everyone ISN'T. Function as first there and claim your spot. When the developers arrive and start setting up sidewalks, you know you're ready to go. For instance, Twitter was the innovation for Kogi. Now most people are using Twitter to track their food trucks. Will there be another social networking strategy or mobile marketing app that may make you stay in the forefront?



2. Graciously acknowledge yourself as a founder and innovator. No, you won't want to whine, "I was here first! Disappear completely!". Rather, graciously greet the newcomers as if they're arriving at YOUR party. Contain the confidence someone who belongs where you go. Your company might get some push from competitors, such as the show your worry. It is a mindset issue... if you don't establish this, you'll get into a tailspin.



3. Cultivate loyalty through great customer support Never give your customers and fans forget simply how much you value them. Give them accessibility cool kids club... special deals, notifications, customer only rewards and stuff like that. Others may copy you against the outside, nevertheless they can't copy the emotional imprint you allow in your clients. They'll excitedly follow you anywhere you go and stay faithful to you.



What are your thoughts on staying relevant and prior to the curve? How important can it be to you along with your business? Are you a follower, a leader, or a copier?

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